Your Business Need.
Our Toolbox.
Creating Great Programs.
Diana Degan & Associates offers true integrated marketing communications expertise and has succeeded in providing clients with all facets of strategic marketing communications including:
PLANNING
- Internal & external communication audits and analysis
- Strategic planning & corporate positioning
- Evaluation & measurement of programs
- Action plans & positioning for products and services
- Consultation to senior management
PUBLIC & MEDIA RELATIONS
- Integrated public & media relations strategies
- Corporate communications / corporate image management
- Financial & investor relations
- Government relations
- Internal & employee communications
- Issues management & crisis communications
- Communication surveys
- Product launches
- Education programs
- News conferences
- Special events
- Trade & consumer shows
- Media/spokesperson training
- Co-promotions & sponsorships
- Promotional literature
- Newsletters
- Speechwriting
- E-commerce implementation
- Multimedia presentations
- Sales conferences
- Issues & crisis management planning & implementation
- Content curation journalism
MARKETING COMMUNICATIONS
- Social media content development, curation & management
- Creative & strategic development, management, production & distribution of communications vehicles (advertising, digital, printed materials, multimedia, direct marketing)
- Organization of sponsorships, special events & promotions
- Preparation of integrated communications plans
- Supervision & analysis of market research
- Organization of community activities
- Development and upkeep of internal and external web sites
- Motivation of sales teams & networks
- Sales incentive programs
- Consumer, sales force & retailer communications